The FOP has the people to do PSAs in house, I know we've got several folks who are great at it, and they don't need to "cost" anything. Do like they did with the bicycle safety stuff - post it up on YouTube. Let the media pick it up that way. Start a separate website that does like the AbramsonUncovered site - post up copies of the stuff like the policy, the emails, requests and rejection slips, audio clips of off duty assists. Post of information such as which officers (by name) who were off duty