A lot of corporate money really isn't needed to win a local campaign anymore like it was in years past. James could win with a grassroots campaign heavy on social media. Get a GoFundMe account going so anyone can donate from their phone, do 2 minute Youtube segments every week advertising his ideas on Facebook, do social media "town hall" video chats, engage the media daily to get on TV, radio and podcasts. Go door to door talking to all of the unhappy people, including all of the business owners